News and articles
Practical articles on branding, websites, packaging and how to use AI safely in business and the public sector in Uzbekistan.
MarketingInstagram content plan: how to build one and not abandon it after a month
A step-by-step Instagram content plan framework: content pillars, posting frequency, formats, a spreadsheet template and the common mistakes that stall an account.
MarketingTelegram channel for business: setup, content and growth without fake followers
How to launch and set up a company Telegram channel in Uzbekistan: name, avatar, description, content pillars, frequency, promotion and common mistakes.
MarketingAd creatives for targeted advertising: how to make, test and not waste your budget
What an ad creative is made of, which formats to choose, how to generate hypotheses, test variants, and why one image for a whole campaign is a bad idea.
MarketingSEO for Business in Uzbekistan: Google, Yandex and Three Languages
SEO in Uzbekistan has its own specifics: two search engines, three languages and Uzbek written in two alphabets. Here is what actually works and where to start.
MarketingBrand video production: the stages from brief to finished film
How a corporate brand film is produced: brief, idea, script, pre-production, shoot, editing, sound and platform versions — and where time and money are most often lost.
MarketingSMM in Uzbekistan: How Businesses Should Run Instagram and Telegram
Instagram and Telegram are the two main social platforms for business in Uzbekistan, but they work very differently. What each channel is for, what to post and how to measure results.
MarketingReels for Brands: How to Make Short Videos People Watch to the End
Short vertical video is the main source of reach on social media. How a good Reel is structured, which formats suit businesses and when to shoot on a phone versus with a production team.
MarketingMotion Design for Business: Where Animation Really Helps a Brand
Motion design explains complex ideas, brings a brand to life and holds attention where a static image loses. The main use cases, formats and production stages of animation.
MarketingInvestor Pitch Deck: The Structure and Design That Help You Raise Money
Investors spend only minutes on a first look at a pitch deck. The classic 10–15 slide structure, design principles and the mistakes that get decks set aside.
MarketingHow to Write a Design Brief: Template and Example Questions
A good brief saves weeks of revisions and money. What to include in a design brief, and how to describe the task and your taste without saying "make it modern and beautiful".
MarketingExplainer video for startups and services: how to explain a product in 60–90 seconds
What an explainer video is, which formats exist, how to build a script around problem, solution, how it works and benefit, how production runs and where to use the finished video.
MarketingProduct photography for online stores and marketplaces: how to take photos that sell
Which shots a product listing needs, how to prepare products and the shoot, what matters in light, background and retouching, how to meet marketplace requirements and which mistakes to avoid.
MarketingCorporate presentation design: structure, template and common mistakes
How to make a company presentation you can confidently send to a partner and show in a meeting: slide structure, visual style, a master template, versions for different tasks and mistakes.
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