News and articles
Practical articles on branding, websites, packaging and how to use AI safely in business and the public sector in Uzbekistan.
BrandingLogo Redesign: A Checklist Before You Start
What to check before changing your logo: goals, recognition, a list of touchpoints, rollout budget and launch plan. A practical checklist for business owners and marketers.
BrandingHow much does branding cost in Tashkent and what drives the price
Why does one agency quote one amount and another several times more? We break down what makes up the cost of branding in Tashkent and how to avoid overpaying.
BrandingBrand Strategy and Positioning: Where to Start
How to define who your brand is for, how it differs and why people trust it. A step-by-step plan for building strategy and positioning before any logo or design work.
BrandingBrand book: what it includes and how it differs from brand guidelines
Brand books and guidelines are often confused. We explain the difference, list the sections you actually need and show how to make sure the document gets used rather than filed away.
BrandingRebranding: when your business really needs it
Rebranding is not a way to refresh the look out of boredom. We cover the signs that justify it, how it differs from a restyle, and the steps to take without losing customers.
BrandingBrand naming in Uzbekistan: how to name your company and protect the name
How to come up with a name that works in Uzbek, Russian and English, is not taken by competitors and can be registered as a trademark. A step-by-step guide.
BrandingColour psychology in branding: how to choose your brand colour
What colours really "mean", why charts like "red equals passion" fall short, and how to choose a brand palette that fits your niche, your competitors and the cultural context of Uzbekistan.
BrandingA founder's personal brand: why your business needs it and how to build it
Clients, partners and employees increasingly choose a company through its founder. Here is how an entrepreneur in Uzbekistan can build a personal brand on LinkedIn, Telegram and Instagram without showing off.
BrandingCorporate Identity: What It Includes and How Many Elements You Need
What a corporate identity consists of, which elements are essential, which can wait, and how to define the right set for your business without overspending.
BrandingBrand Guidelines for a Franchise: Keeping One Style Across Every Location
What a franchise brand book needs beyond the logo and colours, how to make it easy for partners to use and how to monitor standards across different cities.
BrandingB2B Branding for Industrial Companies: Why a Factory Needs a Brand and Where to Start
Why a manufacturer needs a brand even when it sells to companies rather than people, how B2B branding differs from consumer branding and which materials actually help sales.
BrandingEmployer Branding in Uzbekistan: How to Become a Company People Want to Join
What an employer brand is, how to define your employee value proposition and which channels to use so you get more relevant applicants and lower staff turnover.
BrandingBrand Mascot: When You Need One and How to Create a Memorable Character
Why a brand needs a character, which companies it suits, how to design a mascot's personality and look, and how to use it on packaging, social media, stickers and animation.
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