Corporate website structure: which pages a company needs

A corporate website usually needs 7–10 core sections: home, about, services or products, projects, news, contacts, plus careers, a page for partners and legal information. The exact set is defined not by a template but by goals: who visits the site, what they want to check, and what action they should take — send an enquiry, download a catalogue or find the right department's contact.

Below is a practical framework for building the structure before design begins: which pages are essential, which to add depending on your situation, how to build the menu and how to avoid losing search traffic.

Start with audiences and goals, not a list of pages

The most common reason for confusing websites is a structure copied from a competitor or assembled on the "let's include everything" principle. Before drawing a sitemap, answer three questions.

1. Who visits the site? For a manufacturer, these are buyers, dealers, job seekers, sometimes investors and journalists. For a service company, private customers and corporate clients. Each group has its own path through the site.
2. What does each of them want to check? A buyer cares about specifications and certificates, a job seeker about working conditions and team atmosphere, a partner about terms of cooperation and the company's reliability.
3. What action counts as success? An enquiry, a call, a request for a quote, a job application, a presentation download. Every target action needs a clear place on the site.

Write the answers into a simple table: audience — question — page that answers it — target action. If an important question has no page, that is a gap in the structure. If a page has no audience, it can most likely be removed.

Essential pages of a corporate website

There is a set of sections almost every company needs, regardless of industry.

• Home. Not a "showcase of everything" but a router: within seconds it explains what the company does and for whom, and leads to the right section. It also carries the key proof: projects, client industries, certificates, geography.
• About. History, a mission without bureaucratic language, team or management, production facilities, licences. This is a trust page: people open it before a large deal.
• Services or products. An overview page plus a separate page for each line of business. A single "Our services" page with ten bullet points sells poorly and hardly ranks in search.
• Projects, case studies or portfolio. Real examples of work: task, solution, result in qualitative terms. In B2B this is often the most visited section after the home page.
• News or blog. Shows that the company is alive and growing, and brings search traffic for informational queries.
• Contacts. Address with a map, department phone numbers, messengers, working hours, company details. Do not hide contacts behind a feedback form only.
• Legal information. Privacy and personal data processing policy, terms of use — if the site collects enquiries.

Pages to add depending on your situation

Beyond that, the structure depends on the business model. Add sections only if there is a real audience behind them and you are ready to keep them updated.

• Careers — if the company hires regularly. Works well together with a story about culture and conditions.
• For partners and dealers — terms of cooperation, requirements, an application form, downloadable materials.
• Investors and disclosure — for joint-stock companies and businesses raising funds: reports, material events, contacts.
• Press centre — logos, brand materials, management photos, a media contact.
• Procurement and tenders — if the company itself buys from suppliers.
• FAQ — when the sales team keeps getting the same questions.
• Documents and certificates — especially for manufacturers and suppliers in regulated industries.

If the company has several business lines with different audiences, consider a separate section or subdomain for each, but keep a shared header and a single visual identity so visitors understand they are on one company's site.

How to build the menu and navigation

A menu is not a table of contents of every page; it answers the question "where do I need to go?". A few practical rules:

• Keep 5–7 items in the main menu. Everything else goes into submenus, the footer or inside sections.
• Name items in the customer's words: "Products", not "Assortment policy"; "Delivery and payment", not "Logistics solutions".
• No more than three levels of nesting. If reaching a page takes four clicks, the structure is overloaded.
• The main call-to-action button ("Send an enquiry", "Request a price") should be visible in the header on every page.
• Use the footer as a sitemap: all sections, contacts, social links, legal links.
• Test the menu on mobile separately: long dropdowns work worse on a phone than on a desktop.

A simple way to test the menu is to give five people outside the company tasks such as "find out how to become a dealer" and watch where they click. It takes an hour but saves weeks of rework.

What goes inside the key pages

Structure is not only a list of pages but also the order of blocks within them. For a service or product page this sequence works well:

1. A headline that clearly states what it is and for whom.
2. A short description of the benefit and key parameters.
3. How it works: stages, timelines, what is required from the client.
4. Examples: projects, photos, specifications.
5. Answers to common questions and objections.
6. A call to action with a form or contact.

For the About page, the sequence of trust matters more: who we are, how we prove our experience, who is responsible for the work, where we are located. For the contacts page, maximum simplicity: a person should find the phone number in a couple of seconds.

A website structure is above all a map of the customer's questions. When every important question leads to a page that answers it, design and copy work for sales instead of merely decorating.

Structure and SEO: what to plan in advance

Search engines evaluate a site partly by its structure. Mistakes made at this stage are expensive to fix later.

• One page — one search intent. Each service and product category gets its own URL with a unique title and description.
• Readable URLs. /services/installation is better than /page?id=47. Use Latin characters and no unnecessary parameters.
• Hierarchy. Category → subcategory → item. Breadcrumbs help both users and search engines.
• Internal linking. Case studies link to services, blog posts to the relevant business lines, services to case studies.
• Language versions. If the site is in Uzbek, Russian and English, the structure should match across all versions. More on this in our article on a multilingual uz/ru/en website.

Common mistakes in corporate website structure

• All services on one page — neither the customer nor the search engine understands what matters most.
• A news section that has not been updated for years — it looks as if the company has closed.
• An About page made of generic phrases without facts, photos or names.
• A menu built around the internal org chart rather than customer tasks.
• No page for partners, even though a noticeable share of incoming requests comes from dealers.
• Contacts shown only as a form, with no phone number or address.
• Empty "under construction" sections left hanging for months.

Checklist before handing the structure to design

• 2–4 key audiences and their main questions are defined.
• Every question has a page, and every page has an audience.
• The main menu has no more than seven items, nesting is no deeper than three levels.
• Every page has a target action.
• It is clear who will update news, vacancies and case studies, and how often.
• URLs and the structure of language versions are agreed.
• Real materials are collected: photos, documents, texts.

A structure built with this checklist speeds up design and development and helps estimate the scope early — which largely determines how much a website costs. If you need help planning a corporate website, the Dasta Creative team starts precisely with an audience map and a prototype — see our web design page.